Jaguar

A collection of brand videos and documentaries produced and directed by Erik Iversen for Jaguar.

I directed and led a racing team at the Bonneville Salt Flats with the brand new Jaguar XF to set a world land speed record for stock sedan. This documents the achievement and top speed of over 225 mph.

Jaguar debuts the supercharged XFR and XKR in this rakish evening extravaganza, fueled by John Spencer Blues Explosion.

Ellen Kuras, DP for the Jaguar 2011 XJ commercial shot in Earl's Court, London talks about her role in the production

Ever wonder what it feels like to be shot out of a cannon? This commercial shot in Mallorca Spain launched the new XKR. It may be the closest you'll ever get to that feeling...

The prolific set designer describes his role in recreating the city streets of Hong Kong in a set in Earl's Court, London

The CXF 70 Concept Car was Jaguar's tip of the hat to the upcoming launch of the XF.

The legendary costume designer Miles Cockfield speaks about setting a look in the wardrobe and hair styling of the on-camera talent in a Jaguar commercial.

This snappy driver for the Jaguar XKR, shot in the port of Malaga Spain, showcases the fun and spirited essence of the superfast XKR

A blur of images from the Jaguar TV shoot in Hong Kong for the all-new 2010 XJ.