The longer version of the Volvo XC90 Wedding story. A man sits in his Volvo XC90, writing a speech. For a wedding? Later we see glimpses of the extended family sharing a ride, in different situations revolving around the car, revealing more about the relationships between the driver and passengers. There’s a lot to this story, and a lot that’s not on screen, leaving much to the viewer’s imagination.
This ad generated a lot of conversation #VolvoWedding
This epic road story features the the Volvo S90. It's hard to tell the whole story in :30. Walt Whitman's prose, Josh Brolin's raspy voice, Dan Romer's original score. This generated almost as much controversy and hoopla as the Wedding spot. A disillusioned writer embarks on a journey to find inspiration, and himself by taking to the open road in his new S90.