Cadillac

The campaign originated the campaign phrase "Art and Science". As Head of Production at theLabNY I spearheaded a 40 day shoot with 6 different directors and stills shooters, generating a year's worth of advertising for 7 product lines and 22 different vehicles, and a case study for details.

Launch spot for Cadillac CTS V; giving the High Performance Euro imports a run for the money.

Delve in to the Art and Science behind the beautiful Cadillac Escalade with an editorial extravaganza.

Your parents definitely didn't drive this car! Some unauthorized moments from the most famous Cadillac shoot in history...

Ay Yi Yi Yi! Pretty much sums it up for this zippy little Caddy Crossover

The CTS Sport Sedan is featured in a fast-paced romp wrapped in edgy graphics

This is the pitch film, produced at thelabnyc, that helped BBH win the Cadillac business and seed the "Art and Science" campaign.

Some tasty clips of Phantom footage of the 2010 Caddies shot during the huge brand shoot of 2010

Part One of 2: a case study examining the scope, timing and deliverables of a massive media production shoot for the Cadillac Art and Science production

Some Behind the Scenes footage of the 2010 Cadillac shoot produced by Erik Iversen for thelab and BBH

Part 2; the examination of the scope and range of the massive integrated media production of the Cadillac 2010 brand launch "Art and Science"