Cadillac CTS V “Fastest” TV Commercial

Executive Producer, Co-Director: BBH/thelab

Launch spot for Caddilac CTS V; giving the High Performance Euro imports a run for the money.

 

Cadillac CTS Sport Sedan "Art and Science" TV Commercial

Executive Producer: BBH/ thelab

The CTS Sport Sedan is featured in a fast-paced romp wrapped in edgy graphics.

 

Cadillac Integrated Megashoot Case Study, part 1

Executive Producer: Thelab

Part One of 2: a case study examining the scope, timing and deliverables of a massive integrated media production shoot for the Cadillac Art and Science campaign launch.

 


Cadillac Integrated Megashoot Case Study, part 2

Executive Producer: Thelab/BBH

Part 2; the examination of the scope and range of the massive integrated media production of the Cadillac 2010 brand launch "Art and Science."

Cadillac "Art & Science" BTS film

Director: Thelab/BBH

A Behind the Scenes look at the 2010 Cadillac integrated media shoot produced by Erik Iversen for thelab and BBH.

 

Cadillac “Art & Science” Pitch film

Executive Producer: Thelab/BBH

This is the pitch film, produced at thelabnyc, that helped BBH win the Cadillac business and seed the "Art and Science" campaign.

 


Cadillac SRX "Art and Science" TV Commercial

Executive Producer: Thelab/BBH

Ay Yi Yi Yi!  Pretty much sums it up for this zippy little Caddy Crossover

 

Cadillac Escalade "Art and Science" TV Commercial (SS)

Executive Producer: Thelab/BBH

Delve in to the Art and Science behind the beautiful Cadillac Escalade with an editorial extravaganza.